The key is all in how you place your ads and interact with your fans! You should not invite random people to become your friend, in fact why pull people in that are not interested in what you have to offer? Get fans who want to know more about you or your business. You should also not post continual ads for your business on your personal site. Create a fan page for your business that is separate from your personal page.Offer your fans information that helps them! Create value and appreciate your fans so that they will come to you as the expert in your niche. Building relationships with your contacts is what marketing is all about, so don't lose that foundation on Facebook.
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